We are therefore committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Why do we collect personal information about you?
EAEL collects personal information about you to inform you about, and provide you with, EAEL Products or services, to deal with any enquiries you may have about them and to improve and develop these for future business dealings.
What we collect
In using our website we may collect the following information such as:
Details of the products you are interested in;
How information is used
EAEL uses this personal information about you:
To identify who you are when you contact us;
To provide you with the products or services you have requested and to understand what products you may be interested in;
To contact you regarding your products to answer your technical queries or general enquiries or to administer warranty claims or product safety related communications;
To improve products or services and to carry out customer surveys;
To resolve complaints or issues you may have with a product or service;
To send you marketing information about products or services or offers;
To invite you to events you may be interested in.
Security and Storage
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
How Can I Access My Personal Data?
If you would like to know what personal data, we have about you. You are at liberty to make a subject access request which should be made in writing to EAEL via email or post. (See contact details below). If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us and we will promptly correct any information found to be incorrect.
If you desire to contact us about your personal data and data protection, please use the following details:
Telephone number: + 44(0)1782390111
Postal Address: Suite 10, Trent House, 234 Victoria Road, Fenton, Stoke-on-Trent, ST4 2LW, United Kingdom.